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From Hotlanta to Hublanta: How Atlanta is Becoming a Top Market for Data Centers

By Compu Dynamics

In the digital age, data has become the lifeblood of businesses and organizations worldwide. The need for storage, processing power, and high-speed connectivity is greater than ever, leading to the rise of data centers across the globe. One city that has emerged as a red-hot market for data centers is Atlanta, Georgia. Let’s take a look at the reasons why Atlanta is such a magnet for data center investment.

Strategic Geographic Location

Atlanta’s strategic geographic location plays a pivotal role in its appeal as a data center hub. Situated in the southeastern United States, Atlanta serves as a gateway between the Northeast, Midwest, and the South. Its position allows for easy access to major markets and provides an excellent location for disaster recovery and business continuity planning.

Robust Connectivity Infrastructure

The city boasts a robust and extensive connectivity infrastructure. Atlanta is a major telecommunications hub, with a dense network of fiber-optic cables crisscrossing the region. This extensive connectivity ensures high-speed data transmission and reliability, making it an ideal location for data centers that require seamless connectivity.

Climate and Disaster Resilience

Atlanta offers a relatively moderate climate, with lower risk of natural disasters such as earthquakes, hurricanes, and floods that can threaten data center operations. This stability is a significant factor in attracting businesses looking for secure and reliable locations to house their critical data and infrastructure.

Affordable and Stable Energy Supply

Energy is a substantial operational cost for data centers. Atlanta provides a cost-effective and stable energy supply, making it an attractive option for data center operators looking to optimize operational expenses without compromising on reliability.

Business-Friendly Environment

Georgia, and Atlanta in particular, has established a reputation for being business-friendly. The state offers various tax incentives and benefits to attract businesses, including data centers. These incentives may include tax breaks, exemptions, and credits, which significantly reduce the financial burden for businesses establishing data centers in the region.

Proximity to Major Industries

Atlanta is home to a diverse range of industries, including finance, healthcare, logistics, and more. The proximity to these major industries is a key factor in the city’s appeal for data centers, as these sectors generate a considerable amount of data that needs to be stored, processed, and analyzed in real time.

Growing Market Demand

As businesses continue to digitize and generate vast amounts of data, the demand for data center services is skyrocketing. Atlanta’s strategic location, connectivity, and favorable business environment position it well to meet this growing demand, attracting investment in data center infrastructure.

Both datacenterHawk and CBRE rank Atlanta as the sixth-largest market for commissioned power. As the top markets like Northern Virginia and Silicon Valley are facing utility capacity constraints, Atlanta offers available power to colocation providers and hyperscalers.

In 2008, Google became the first hyperscaler to have a large presence in Atlanta, with locations in Suwanee and Douglas County. Now we are seeing colocation providers, like Vantage, QTS and Switch, announcing large facilities in and around Atlanta.

What does Atlanta mean to Compu Dynamics?

For the Atlanta market, we are a trusted partner when it comes to the White Space Integration needed to meet the demands artificial intelligence (AI), machine learning (ML), and high-performance computing (HPC) are bringing to the data center world. These game-changing technologies are forcing data center designers and constructors to look at options in which high-density power and cooling alternatives are now a must instead of a nice to have. Ultimately changing the approach to white space from pure electrical to a combination of electrical and mechanical. This change is resulting in data center design and construction shifting from the building shell inward to the data hall outward.

For Compu Dynamics, the Atlanta market sees us serving customers in the cloud/hyperscale space, along with other enterprise customers. Our portfolio of projects continues to grow, allowing us to be the trusted White Space Integration provider in the area.

Since 2016, Compu Dynamics has been working with liquid cooling manufacturers to be at the forefront of the liquid cooling revolution. Our team of industry-leading professionals is ready to coordinate and integrate the power, low voltage, and mechanical systems required for the latest technology revolution.

What’s Next?

Atlanta’s rise as a hot market for data centers can be attributed to a combination of strategic location, robust connectivity, climate resilience, energy stability, business-friendly policies, proximity to major industries, and the burgeoning demand for data services. These factors collectively make Atlanta an attractive destination for businesses seeking a reliable and efficient home for their data center operations.

To learn more about Compu Dynamics’ White Space Integration capabilities, please click here.


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